Client
Canada Post desires to extend its service
Canada Post is a crown corporation and the primary postal service provider in Canada, covering more ground than any delivery services in North America. In their 2022 financial report, revealed a steady decline in revenue for 17 years and losing market share to faster, cheaper competitors such as FedEx or UPS. As a response, Canada Post aims to extend their services beyond traditional postal service.
Carriers that Care user scenario video by Tristan Turisno
The Opportunity
Introducing a senior check-in program
Since 2016, the Canadian Union of Postal Workers (CUPW) has been advocating for the introduction of a senior check-in program to cater to the high ageing Canadian population (StatCan) and desire to live independently for as long as possible (Canadian Medical Association and the National Institute on Ageing).
After observing the success of countries like Japan and France in extending their postal services to support the social isolation of seniors, our main objective was to adapt this service to the Canadian socio-cultural context. Furthermore, we sought to capitalize on Canada Post's established infrastructure for door-to-door delivery, its status as a crown corporation, and reputation as Canadian’s most trusted professions (Leger 2021).
How might we support socially isolated seniors in Canada through Canada Post’s existing infrastructure?
FEATURED WORK
Carriers that Care
A digital platform and service for Canada Post to increase its value proposition and extend services to connect with socially isolated seniors. Project was nominated for the 2024 UX Design Awards.
UX Was Here
Created for the Eunoia Design Jam 2024, this project reimagines UX was Here, a dynamic community platform for UX enthusiasts, to solve existing engagement challenges and significantly improve social usage rates.